Maximizing Your Pet Boarding Business: 5 Key Strategies for a Successful Dog Kennel

The booming pet-ownership trend has created a goldmine of opportunity for savvy dog kennel owners.

According to a study by the American Pet Products Association (APPA), the number of households owning a pet has increased by 11% since 2012, with over 67 million households in the United States alone (APPA, 2020).

This trend has led to a surge in demand for high-quality dog boarding services, with pet owners seeking safe, comfortable, and personalized care for their beloved companions.

As a dog kennel owner, it’s essential to understand this trend and craft a customer-centric business model that meets the evolving needs of pet owners.

Understanding the evolving dog boarding market and consumer preferences is crucial for maximizing a dog kennel’s potential.

A survey by the Pet Industry Joint Advisory Council (PIJAC) found that 72% of pet owners consider the safety and cleanliness of their pet’s boarding facility when making a decision (PIJAC, 2019).

Moreover, 62% of pet owners prioritize the quality of care provided to their pets, including the type of food, exercise, and attention received (PIJAC, 2019).

By understanding these trends and preferences, dog kennel owners can differentiate their business and attract loyal customers.

Understanding the Dog Boarding Market

Current Trends in Pet Ownership:

Research Insights:

Pet owners are increasingly seeking out high-quality, personalized care for their pets.

A study by the American Animal Hospital Association (AAHA) found that 74% of pet owners consider their pet’s health and well-being when selecting a boarding facility (AAHA, 2020).

Moreover, 61% of pet owners prioritize the type of care provided, including activities, socialization, and medical attention (AAHA, 2020).

By understanding these trends and preferences, dog kennel owners can tailor their services to meet the evolving needs of pet owners and drive business growth.

Defining a Clear Mission and Vision

Defining a clear mission and vision is crucial for guiding dog kennel operations and attracting loyal customers.

A study by the Journal of Hospitality and Tourism Research found that hotels and boarding facilities with clear mission statements experience higher customer satisfaction and loyalty (Kim & Park, 2016).

Moreover, a study by the Journal of Veterinary Behavior found that pets that receive regular interaction and socialization exhibit reduced stress and anxiety (Lindsay, 2019).

By defining a clear mission and vision, dog kennel owners can attract and retain loyal customers while providing high-quality care for their pets.

Crafting a Customer-Centric Business Model

Crafting a customer-centric business model is essential for a thriving dog kennel.

A study by the Harvard Business Review found that companies that prioritize customer needs experience higher revenue growth and profitability (Liu & Yuan, 2019).

Moreover, a study by the Journal of Marketing found that customers are more likely to return to a business that provides personalized, high-quality service (Dardis & Thornton, 2017).

Pet Ownership on the Rise

Pet ownership is no longer a niche; it’s a mainstream lifestyle choice, with many people treating their dogs as beloved family members [American Pet Products Association, 2020].

As lifestyles become increasingly busy and apartments shrink, dog owners often need to board their pets temporarily or for longer periods. The frequency and duration of boarding needs can significantly vary, depending on individual circumstances [ASPCA, 2019].

A growing trend is toward smaller, more intimate kennels, which offer a personalized pet care experience for dog owners.

Demand for Reputable Dog Kenneling Services

The demand for reputable dog kenneling services is a significant driver in the industry, particularly for owners who maintain busy schedules or need temporary or longer-term care for their furry friends.

This demand is driven by a range of factors, including owners who require reliable short-term care options for vacations, business trips, or routine appointments. Furthermore, there is a growing segment of dog owners who value specialized boarding facilities catering to specific needs, such as senior dogs, dogs with specific health conditions, or breeds with unique behavioral requirements [International Association of Animal Behavior Consultants, 2020].

A well-maintained and well-equipped kennel facility, providing detailed care packages and clear communication with owners, is more likely to attract and retain clients.

Consumer Preferences in Pet Care

As consumers, pet owners prioritize various factors when selecting pet care services, including safety, convenience, and socialization [Pet Sitters International, 2018].

This trend is expected to continue, with an increased emphasis on personalized services and customized care packages that cater to individual pet needs and preferences. By offering flexible scheduling, socialization programs, and a welcoming environment, dog boarding facilities can effectively meet the demands of today’s pet owners.

Understanding Consumer Preferences

Pet owners seek a safe, comfortable environment that prioritizes their dog’s well-being.

Key Factors for Pet Owners

• Cleanliness and hygiene
• Quality and quantity of food and water
• Attention to individual dog needs
• Personalized attention given to each pet

Pet owners appreciate clear and consistent communication about their dog’s care.

Increasing Demand for Video Conferencing

70% of pet owners consider video conferencing an essential feature when choosing a pet boarding facility.

Importance of Verifiable Staff Experience

Well-managed and highly-skilled dog boarding facilities are in high demand.

Creating a Positive Experience for Canine Guests

Incorporate features like separate play areas for various energy levels of dogs or provide enrichment activities and outdoor space.

Dogs that had access to outdoor space and enrichment activities had improved behavioral outcomes and reduced stress levels.

Defining Your Business Mission and Vision

Importance of a Clear Mission Statement

A mission statement articulates the core purpose of your kennel.

A mission statement should be concise, memorable, and easily communicated to potential clients, employees, and owners.

Creating a Vision That Reflects Your Values

A vision statement provides a clear direction for your business.

• Expanding your services
• Increasing your customer base
• Improving your operational efficiency

References:

• (1) American Pet Products Association. (2020). 2020-2021 APPA National Pet Owners Survey.
• (2) National Association of Professional Pet Sitters. (2020). 2020 Pet Sitter Survey.
• (3) Journal of Applied Animal Welfare Science. (2018). The effects of outdoor space and enrichment activities on the behavioral and welfare outcomes of dogs.

Defining a clear vision statement is crucial for shaping the future of your kennel. A study by the American Kennel Club highlights the importance of a guiding force for decision-making, helping organizations to stay focused and motivated.

When crafting your vision statement, consider the values you want to uphold, such as providing exceptional care for dogs and their owners. This might involve a boutique or large-scale model, setting a high standard for customer service, and striving for excellence.

Aligning your operations with your mission and vision is essential. Research by the Pet Sitters International Association highlights the importance of consistency in operations, stating that clients are more likely to return to a kennel that consistently meets their needs and expectations.

Implementing formal training programs for staff can lead to higher customer satisfaction rates and lower employee turnover rates. A study by the National Association of Animal Boarding and Day Care Establishments found that kennels that invest in training programs tend to have a positive reputation in the dog-boarding community.